business intelligence

Conducting a market study through business intelligence

More and more companies are using Business Intelligence (BI) tools to carry out their market research and thus carry out more relevant marketing and commercial actions.

Data targeting

Targeting in the Data Age

Today companies collect countless information, and this makes targeting more and more complex.

data strategy

Why think data strategy before going into the Ai ?

Today, one in two company would use the Ai in its marketing strategy. Zoom in on this and the importance of a good data strategy before starting.

data management

Data Management: exploiting the value of your data

Faced with the large data flows and the potential value they represent, companies are adopting new tools and practices to exploit this information. This is called Data Management.