Improve your prospect profile to boost campaign performance
"For 97% of marketers, emailing will be the most widely used medium in 2024, for lead generation and marketing strategy.
With an insufficiently qualified, obsolete or over-solicited database, 28% of marketing departments resort to purchasing lead files from professionals."
B2B Marketing Barometer 2024 - CMIT ADELANTO
With the advent of digital technology and the multiplication of tools, lead generation has become a top priority for marketing professionals. There are two main ways to obtain qualified contacts: a content marketing strategy (inbound) to attract visitors to your site, and the launch of prospecting campaigns (outbound) aimed at potential targets.
Campaigns are still widely used, even in B2B, but the results are sometimes disappointing. The success of a campaign depends essentially on 3 elements that need to be taken care of upstream: relevant targeting, quality data and, of course, a message that converts. The first two are based on the same axiom: having an up-to-date and complete prospecting file.
Ellisphere supports its customers in the launch of their emailing campaigns by ensuring the first two pillars:
- B2B data to accurately define the target profile
- B2B contact data to reach the right target.
What is a B2B marketing prospecting file?
A B2B prospecting file groups together all the information on companies and/or professional contacts likely to be interested in a proposed service or product.
The prospecting file is generally created in two stages: firstly, to identify the target companies (size, activity, geographical area ...) and then the personas (surname, first name, function ...).
Our LeadGen solutions
3 solutions for detecting new prospects
Marketing targeting platform
Easily identify new B2B prospecting targets
Buying one-shot marketing files
Files that meet regulatory requirements
New entrant alerts
Personal data with RGPD-compliant functions
TARGET makes it easy to target and export your prospecting files
Easily identify new B2B prospecting targets (companies and professional contacts) and enrich your internal account databases.
The result of collaboration between Ellisphere & Sparklane (Ellisphere's sister company), TARGET is the ideal platform for marketing professionals looking for a comprehensive marketing targeting tool. TARGET lets you create prospecting files by selecting companies and professionals according to over 100 selection criteria. TARGET also enables you to enrich your own files and import them directly into your Marketing Automation tool or CRM.
For your everyday challenges
Generate more qualified leads
This is the marketing team's primary challenge to the sales force
Aligning marketing & sales teams
Both teams benefit from the same information, enabling a win-win exchange.
Digitizing processes
By effectively engaging employees through the provision of relevant data in their tools
Attack new targets quickly with RGPD-compliant data
1 license giving access :
- Unlimited access to company database and nominative contacts
- Advanced targeting based on 50 criteria
- Automatic creation of territories for the best accounts to address
- Commercial monitoring of customer accounts
- Customized business data
- Bulk email search and export
4 combinable B2B data packs :
- Plant data (only)
- Contact data without contact details and plant data
- Contact data with nominative email and company data
- Contact data with nominative telephone and establishment data
The strengths of the TARGET platform
Ellisphere & Sparklane have joined forces with a number of specialist partners to create one of the most comprehensive B2B contact databases on the market.
A unique repository of business contact data
"43% of B2B marketers who use relevant company and contact data to better target their audience have seen their sales increase."
Email and telephone are the preferred channels for marketing and sales departments to carry out prospecting campaigns. Ellisphere's database provides you with :
- + More than 10 million business contacts
- 4.5 million landlines and 1.5 million cell phones - Not subject to the system BLOCTEL
- 4.5 million personal B2B e-mails
- 12 million active companies with standardized addresses
77% of B2B buyers prefer to be contacted by email - source:10 key figures to know about B2B email - Dolist 2024
Other targeting criteria?
Get help from an Ellisphere data marketing expert for even more precise targeting and files
Good targeting is one of the key elements of a successful sales and marketing campaign to generate qualified B2B leads. To help you detect prospects who are genuinely interested in your solutions, Ellisphere can help you select the most appropriate criteria to qualify your targets.
In addition to classic targeting criteria (sector, size, territory, function), choose or ask us for more specialized data to improve prospect detection.
NEW ENTRANT ALERTS
Identify new prospects in your target markets!
Every year, nearly 500,000 new companies are created, and dozens a day are likely to fall within your targeting criteria.
Don't miss out on your new prospects!
New Entrant Alerts let you know as early as possible when a company with the potential to enter your prospecting targets is created:
- daily alerts to keep you informed as quickly as possible about new players on the market
- full alert parameterization for easy use: format, content, frequency
Contact us
Need qualified B2B leads?
Need qualified B2B leads?
Ask for a demonstration of our solution.
