Companies are increasingly calling for marketing and sales departments to harness the intelligence of both internal and external data to define common objectives.
According to a study carried out by Ellisphere's Marketing & Sales Business Line, 86% of companies are using or planning to use Big data to optimize their strategy.
Data collection must be comprehensive and integrated. This means that data comes from a variety of internal and external sources (CRM, ERP, social networks, etc.) and is consolidated in centralized systems or data management platforms. Integration enables a coherent and comprehensive view of information, essential for in-depth analysis.
What is Business Intelligence?
Business Intelligence covers a wide range of concepts: process analysis, performance benchmarking, etc. BI analyzes all the data created by a company to produce reports, dashboards and performance maps that can be used by departments to measure performance and trends for strategic decision-making.
To do this, it will be common practice to use advanced analytics tools such as business intelligence, machine learning, which in some companies can feed AI through machine learning and statistics to extract insights from data. Advanced analytics can uncover hidden trends, opportunities and anomalies, facilitating more accurate predictions and more informed decisions.
Why should marketers and managers exploit data?
It's a new approach to marketing and sales that enables teams to establish a data culture and make your company data-centric.
There's no need to prove the value of data, as it enables companies to take their strategic approach even further.
The data-centric approach to marketing optimizes campaigns by integrating data at the heart of decision-making. It converts information into actionable insights for personalized, effective strategies aligned with consumer needs, maximizing return on investment.
Data collection must be comprehensive and integrated. This means that data comes from a variety of internal and external sources (CRM, ERP, social networks, etc.) and is consolidated in centralized systems or data management platforms. Integration enables a coherent and comprehensive view of information, essential for in-depth analysis.
Data must be accessible and understandable to decision-makers. The visualization tools found in some BI tools, such as dashboards and interactive reports, enable data to be presented in a clear and intuitive way. The aim is to make information usable for all levels of the organization, not just data experts.
What does Ellisphere bring to the BI world for btob marketing professionals and sales managers?
To meet the increasingly precise needs of btob marketing professionals and sales managers in terms of data, and to sort through the mass of information potentially available internally (ERP, CRM, files, marketing automation tools, etc.) and externally, the data engineers in the Marketing & Sales Business Line develop customized applications for our customers that meet their challenges and requirements.
Our solutions that unite the strengths of marketing teams and sales managers
Connect to the market's leading B2B database
Analytics by Ellisphere, 1 offering 3 customizable versions
We offer 3 different versions of Analytics, depending on your needs, from a BI tool dedicated to marketing and sales managers to help them implement market actions and monitor sectors, to an ultra-customizable version.
Standard version: Analytics driving
Our BI application has been designed for marketing and sales teams to meet the challenges of prospecting, market research and customer analysis ... But also to guide sales managers by using the information provided by marketing teams, and thus have shared KPI's to unite teams to achieve common goals.
Analytics driving will be fed with data both internal to your organization and external data supplied by Ellisphere :
Customer source data
Public source data
Source data Ellisphere
Analytics teaser video
Version Analytics Business
Another marketing/commercial approach is the integration of an ABM (Account Based Marketing) strategy into certain structures. To meet the need to identify the right contacts and to have access to marketing and sales elements and support, Ellisphere has developed its business version.
It was through financial and economic data that our data engineers created Analytics Business
Capital links enable us to identify whether a company belongs to another company or to a group of companies.
A group of companies is defined as an economic entity formed by a group of companies controlled by a single company (the group head, which also includes the controlling company).
4 million business-to-business relationships
3 million separate shareholders
Every day, 800,000 links are updated by our experts using a multi-source approach.
Visual Analytics Business
If you're looking for a platform tailored to your needs and your organization, our engineers can develop your Analytics according to your specifications.
Data, configurations, analysis reports, integration of the platform into your internal tools.... Everything is possible....
Find background photo
Customized Analytics version
Visual Analytics Busines
Every day, 800,000 links are updated by our experts using a multi-source approach.