Data marketing, or data-driven marketing, refers to marketing based on the use of data. It represents an increasingly important part of marketing actions, in the context of the digitalization of marketing professions that leads to an increasing collection of mass of data.

Data marketing games all the information that a marketing or sales manager needs to improve the performance of his action plan. It is the internal or external data set that will enable him:

  • To specify his watch: to detect signals on his market, to be alerted to events on his competitors
  • To have enough information about his customers to develop his relationship with them
  • To improve the performance of his campaigns by a more precise targeting thanks to the multiplicity of current sources.
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In the first place, it is necessary to ensure that its data is up-to-date and sufficiently complete for customer tracking. It is essential that they are easily exploitable. The data quality phase will then allow it to clean up its data.

Once these prerequisites are reached, everything becomes possible: to enrich its customer base with relevant data to set up a commercial watch, a segmentation or simply to ensure the freshness of its information in its tools.

Finally, it is a matter of exploiting its data to set up campaign triggers, to determine appetence profiles, to project its targets on a prospect basis. The operating phase will obviously depend a lot on the technologies used by the marketing or commercial team: CRM, Business Intelligence, DMP…

bénéficiaire effectif

Today, the main objective of AI is to anticipate the behaviour of a customer or prospect. In BtoB, it will allow a probability to be attributed to the fact that an event occurs for a company.

For example, for a customer, AI will be able to measure “opportunities” for a customer to expand his basket or terminate his contract. For a prospect, studies will essentially aim to measure the probability of membership, of appetite for an offer or a product.

Statistics have long been able to carry out this type of study. The big difference now lies in the ability to absorb data, variables by models. These data help to improve the accuracy of forecasting.

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Effectively manage your data...

Feeding and creating securitized databases and responding to customer knowledge, prospecting and data management issues are the current issues of the BtoB’s business and marketing directorates. They must now:

  • Ensure and remain informed about the events of its markets
  • Trust through better customer knowledge and personalized marketing
  • Prospecting and contacting new qualified BtoB leads
  • Simplify the management of its customer data, prospects in its internal systems (CRM, DMP…)


... thanks to the expertise of the Datalistes

Through its various solutions, Ellisphere experts support you in the exploitation and enhancement of your data heritage to improve your business development, marketing actions and customer knowledge.


A team specialized, multidisciplinary and experienced in the world of data and BtoB.


Our approach is based on an innovation strategy and a multi-source data repository.

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The advantages of our offer


Ellisphere experts dedicated to data marketing to accompany you.


customers have already trusted our expertise to accompany them.


Ellisphere's expertise serves your needs.


A catalog of data that can meet all your challenges.


API, Dataviz, data science, dedicated scores.


A complementary historical approach to risk management.

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Welcome to the world of Datalists, discover all our solutions dedicated to data marketing designed by our experts to meet your challenges.


Initialisation ou mise à jour des données de vos applications internes grâce à nos connecteurs CRM

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Enrichissement de votre référentiel data et restitution sous le format de votre choix

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Accompagnement dans le traitement de votre référentiel afin d’améliorer la qualité de vos données

Discover our data enrichment offer

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