Discover the solutions Data Marketing d'Ellisphere

What is data marketing?

Data marketing, or data-driven marketing, refers to marketing based on the use of data. It represents an increasingly important part of marketing actions, in the context of the digitalization of marketing professions that leads to an increasing collection of mass of data.

Data marketing games all the information that a marketing or sales manager needs to improve the performance of his action plan. It is the internal or external data set that will enable him:

To specify his watch: to detect signals on his market, to be alerted to events on his competitors
To have enough information about his customers to develop his relationship with them
To improve the performance of his campaigns by a more precise targeting thanks to the multiplicity of current sources.

How to use data in your marketing strategy?

In the first place, it is necessary to ensure that its data is up-to-date and sufficiently complete for customer tracking. It is essential that they are easily exploitable. The data quality phase will then allow it to clean up its data.

Once these prerequisites are reached, everything becomes possible: to enrich its customer base with relevant data to set up a commercial watch, a segmentation or simply to ensure the freshness of its information in its tools.

Finally, it is a matter of exploiting its data to set up campaign triggers, to determine appetence profiles, to project its targets on a prospect basis. The operating phase will obviously depend a lot on the technologies used by the marketing or commercial team: CRM, Business Intelligence, DMP…

Data marketing and artificial intelligence: what to do?

Today, the main objective of AI is to anticipate the behaviour of a customer or prospect. In BtoB, it will allow a probability to be attributed to the fact that an event occurs for a company.

For example, for a customer, AI will be able to measure “opportunities” for a customer to expand his basket or terminate his contract. For a prospect, studies will essentially aim to measure the probability of membership, of appetite for an offer or a product.

Statistics have long been able to carry out this type of study. The big difference now lies in the ability to absorb data, variables by models. These data help to improve the accuracy of forecasting.

YOUR STAKES

Effectively manage your data...

Feeding and creating securitized databases and responding to customer knowledge, prospecting and data management issues are the current issues of the BtoB’s business and marketing directorates. They must now:

Ensure and remain informed about the events of its markets
Trust through better customer knowledge and personalized marketing
Prospecting and contacting new qualified BtoB leads
Simplify the management of its customer data, prospects in its internal systems (CRM, DMP…)

OUR SUPPORT

... thanks to the expertise of the Datalistes

Through its various solutions, Ellisphere experts support you in the exploitation and enhancement of your data heritage to improve your business development, marketing actions and customer knowledge.

EXPERTISE

A team specialized, multidisciplinary and experienced in the world of data and BtoB.

DATA

Our approach is based on an innovation strategy and a multi-source data repository.

Discover the Datalists

Our offer