We provide support and solutions for your B2B marketing strategies
For many companies, data is essential for defining their marketing strategies, and if it's missing or of poor quality, the impact can be significant.
According to a study conducted in 2023 by Ellisphere's Marketing & Sales business line: 46% of B2B marketing professionals say they lack information in their databases.
75% of B2B professionals rate data quality as average.
Audit of a representative sample
Draw up an assessment of the database, including feedback and suggestions for improvements
Restructuring Standardization Validation Postale (RNVP)
For compliance with the AFNOR standard (France)
Deduplication and Repository Reconciliation
Clean and organize French and international data
Enriching your files
Supply missing data from France and abroad
Surveillance
Set up alerts based on specific and key data on customer, supplier, partner and prospect accounts.
Collecting, accessing, making reliable and securing data are major actions for many companies as part of a Data Quality approach to their data management process.
- Jean-Daniel RUEGGER - BL Marketing & Sales Manager
What is Data Quality?
Data Quality refers to a company's ability to implement actions to ensure that the data in its information system(s) is correct and sustainable over time. Mastering data quality is an important issue for companies. The aim is to provide all data users with correct, complete, up-to-date and consistent data.
The notion of data quality is a generic term describing both the various characteristics of data, and the set of processes used to guarantee these characteristics. Data is said to be of high quality when it meets the requirements for its use.
Why do companies implement a Data Quality process?
The events that have prompted companies to implement a Data Qiality process are: the digitalization of companies since 2020, the introduction of AI, DMP and CDP, and the implementation of CRM, which requires data to be rectified in order to unify it, link it and enrich it with good data, so that it can be better exploited to better manage the various marketing and sales activities. This in turn enables the implementation of marketing or sales monitoring.
What Ellisphere brings to B2B sales and marketing professionals
"53% of B2B marketing and sales professionals say they have an in-house team dedicated to data exploitation." - source Ellisphere / 2023 business line Marketing & Sales survey
Ellisphere, a historic player in Data Quality in France
As France's leading BtoB commercial and financial intelligence company, we are innovators in 100% digital solutions for our customers, providing marketing and sales departments with the data they need to build business relationships.
Database of 225 million companies
6 expert analysts and data engineers
B2B data on 230 countries and territories
Ensuring that your company's B2B data is usable is the first step to the success of any data strategy: steering, CRM project, customer study.
Ellisphere has developed a Data Quality methodology based on proprietary algorithms to guarantee its customers the qualification and updating of their customer and prospect information.
Our proprietary algorithms enable database cleansing and enrichment, offering companies :
Database Cleaning
Data enrichment of the database
Database monitoring
2 ways to set up a Data Quality Process
Continuous treatment processes using our solutions
We recommend setting up a one-off processing operation as part of a project to develop a Business Intelligence tool.
We offer solutions in your CRM through our CRM connectors (link to ES Connect), as well as through our APIs (link to Api page if available).
By entrusting your data to Ellisphere, you'll be respecting 3 key principles in Data Governance.
Confidentiality and data security: We guarantee that your sensitive data is protected.
Regulatory compliance: The processing of your data will comply with the RGPD - Ellisphere is Privacy Protection Pact labeled - obtained from DMA France (link to DMA France website + Protection Pact logo
Data quality and integrity: We guarantee the reliability of the data we integrate into your databases.