CRM, DMP, marketing automation tools, CMP, ERP, electronic invoicing... so many acronyms and IT projects that are often difficult for companies to implement and maintain. Yet all these projects have one thing in common: they need to be fed by reliable, up-to-date information - data you can trust. Without data, there can be no use.
And when it comes to data, quality and reliability are crucial.
A decision-making aid for managers
Among the many benefits of making the most of your data assets, the need to anticipate appears to be a major issue. Relevant use of data is an aid to decision-making that can influence the future of an organization. This data management enables us to identify and resolve internal difficulties in order to offer a better customer experience. It also provides an overall view of the business, facilitating perspectives, objectives and planning.
When data is managed efficiently, it becomes a wealth of knowledge and information for Business Intelligence.
Start with a healthy database
Compel yourself to a regular household
Aim to enrich your base
Define strategic fields
Use an external service provider
The obsolescence of the data
In order to ensure that the data does not lose its reliability and therefore its value of use, it is vital to monitor the time that elapses between the moment the data is collected and the moment it is used. Indeed, the recency of the data conditions the real value of the data used. This concept of data obsolescence is important for marketing and/or CRM uses. A permanent update of its database is therefore crucial.