What kind of monitoring for business and marketing professionals in 2022?
The implementation of monitoring has several objectives in BtoB, in particular to analyze and draw the necessary conclusions on its market in its commercial and marketing strategy ....
Emailing: the preferred channel for B2B marketing?
Emailing is nowadays an essential means of communication for B2B marketers. Why is one email more opened than another? How to set objectives...
Emailing: the preferred channel for B2B marketing?
Emailing is nowadays an essential means of communication for B2B marketers. Why is one email more opened than another? How to set objectives...
Bots, from one world to another
Four years ago, studies predicted that by 2020, 80% of companies would use bots to interact with their customers. Let's take stock of the situation.