Generative artificial intelligence, a powerful engine for your CRM
What are the concrete benefits of generative AI, and how can companies take advantage of this innovation while overcoming the challenges of managing...
What is data governance and how can it be implemented?
Corporate data governance is based on three pillars: strategy, availability, quality and security.
The global data marketing market is still going strong
As we enter 2024, we'd like to take a look at the current state of the data marketing market. It's also an opportunity to take a look at some of the major trends ahead...
Glossary Data Quality 2024
At the start of 2024, we'd like to offer you a glossary of Data Quality terms, with a mix of new features and revisions.
Database b2b: 4 figures that should make you react
If there's one piece of data that's volatile for marketing and sales professionals, it's contact. And that goes for B2C as well as B2B. Who hasn't discovered that one of...
B2B email campaigns: the 2023 barometer
Simplified communications, consolidation of login details, receipt of selected content, access to exclusive offers and discounts, confirmation of ......
Glossary Data Marketing 2023
Data marketing is constantly evolving, with new terms appearing and developing every year, from the most abstract to the most basic. This practical sheet is intended for those who want to...
B2B emailing in 2023: Best practices
Newsletter, prospecting email, thank you email, marketing automation email, .... they come in different formats. But in concrete terms, how effective are they...