Choosing between B2B prospecting files and targeting tools
Personalization is essential to maximize the impact of your marketing actions. But which solutions to choose, B2B prospecting files and/or targeting tools...
Statutory manager: role, responsibilities and legal framework
In any company, governance is based on key players who are responsible for making strategic decisions and ensuring that operations are properly managed. These include...
Data governance in B2B: a strategic challenge
B2B companies face an ever-changing environment, where data plays a key role in strategic success. Data governance...
How can you detect and protect yourself against phantom companies?
Phantom companies are entities created for malicious purposes or to conceal illicit activities. For compliance professionals, an approach...
5 essential KPIs for a successful 2025 marketing strategy
In 2025, a data-driven marketing strategy is no longer limited to analyzing past performance: it anticipates consumer expectations and adapts in time...
Cybercrime: outlook for 2025
In 2024, cybercrime continues to grow, with increasingly complex attacks using cutting-edge technologies such as artificial intelligence. This...
Smishing: an insidious cyberthreat
Smishing, an insidious form of SMS cyberattack, targets users by impersonating trusted sources.
Club CIGALES: save and invest in the local economy
CIGALES clubs embody civic commitment by mobilizing resources to invest in local projects. By supporting sustainable and socially responsible companies, these...
Understanding and preventing online skimming
Online skimming has become a sophisticated digital threat, evolving far beyond physical bankcard cloning devices.
