Data profiling: an essential pillar of data management
Data profiling is an essential lever for guaranteeing data quality and reliability. Discover how this approach optimizes the management and exploitation of...
Preventing false invoice fraud in the workplace
False invoice fraud is an increasingly common threat to business. If not detected in time, it can lead to heavy financial losses...
Choosing between BtoB prospecting files and targeting tools
Personalization is essential to maximize the impact of your marketing actions. But which solutions should you choose, BtoB prospecting files and/or targeting tools?
Statutory manager: role, responsibilities and legal framework
In any company, governance is based on key players who are responsible for making strategic decisions and ensuring that operations are properly managed. These include...
Data governance in B2B: a strategic challenge
B2B companies face an ever-changing environment, where data plays a key role in strategic success. Data governance...
How can you detect and protect yourself against phantom companies?
Phantom companies are entities created for malicious purposes or to conceal illicit activities. For compliance professionals, an approach...
5 essential KPIs for a successful 2025 marketing strategy
In 2025, a data-driven marketing strategy is no longer limited to analyzing past performance: it anticipates consumer expectations and adapts in time...
Cybercrime: outlook for 2025
In 2024, cybercrime continues to grow, with increasingly complex attacks using cutting-edge technologies such as artificial intelligence. This...