Romain Boldi

More and more companies are using Business Intelligence (BI) tools to carry out their market research and thus carry out more relevant marketing and commercial actions.

Today companies collect countless information, and this makes targeting more and more complex.

Today, one in two companies would use the Ai in its marketing strategy. Zoom in on this and the importance of a good data strategy before starting.

Faced with the large data flows and the potential value they represent, companies are adopting new tools and practices to exploit this information. This is called Data Management.

After having started by feeding and enriching the marketing devices and advertising campaigns of companies, data now irrigates the profile of managers and even...

More and more companies are using Business Intelligence (BI) tools to carry out their market research and thus conduct more effective marketing and sales actions.

For many years, Ellisphere has been a partner of the French publisher INES CRM, which specializes in CRM solutions in Cloud mode. Here is a closer look at this partnership.