CRM issues

CRM: "Previously we talked about functionality now we talk about process."

Nicolas Vacheret, Head of publisher partnerships...


Ellisphere acquires Sparklane

Ellisphere has acquired Sparklane. With this...


data marketing trends 2021

What trends for data marketing in 2021?

Beyond the health crisis we are going through, the...


data

"The ability to evolve to a data-driven world will be linked to the agility of structures."

The data takes a dominant place in our lives and in the...


data management

Data Management: harnessing the value of your data

Faced with large data flows and the value of...


data targeting

Targeting in the data age

Today, companies collect a number...


data driven

Companies: towards a data driven organization ...

New data analytics technologies pose new challenges for the...


Data Management: exploiting the value of your data

Faced with the large data flows and the potential value...


bots

Bots, from one world to another

Four years ago, studies predicted that by 2020, 80% of the world's...