Quiz

Test your data marketing knowledge with our quiz!

Welcome to Ellisphere's very first introductory data marketing quiz! Whether you're a beginner or an expert, this quiz is designed to assess your level of knowledge in the field of data marketing. Get ready to test your skills and discover new perspectives on the strategic use of data to boost marketing performance. Are you ready to take up the challenge and discover where your data marketing expertise lies?

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Question 1: In BtoB data marketing, what use can be made of all the company's internal and external customer and prospect data?

A. Refine your marketing and sales intelligence

B. Have enough information about your customers to develop a lasting relationship with them

C. Improve the performance of your prospecting campaigns through more precise targeting

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Question 2: Being a data-driven company means :

A. A strategic approach that examines and organizes data to better understand consumers and customers.

B. An organizational and decision-making approach

C. Obtain certification of good data management.

Question 3: What is the correct answer to...? : Data Quality in B2B guarantees your sales and marketing teams accurate, uniform, consistent, complete, up-to-date, relevant and reliable data over time.

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Question 4: More and more companies are looking to create their own Single Customer Reference (SCR*). What is the main challenge this approach addresses? *The RCU manages core data (contact details, customer profile, identifiers, etc.) and complementary data such as purchasing behavior, contractual relations, marketing activity, web data.... A Single Customer Repository serves to unify data, not simply centralize it. The data that "enters" the RCU is also subject to a de-duplication process.

A. Unify customer and prospect data, get to know customers better, define product offers

B. Unify customer data, get to know customers better and improve the customer experience

C. Propose adapted offers, unify customer data and improve communication.

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Question 5: What is a lead generation strategy?

A. A marketing process to attract, engage and convert prospects.

B. A sales process to convert prospects into customers.

C. A marketing process in customer relationship management.

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As a leader in business information for 125 years, Ellisphere helps businesses address their B2B data marketing, customer/supplier risk management and compliance issues.

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Quiz

Test your data marketing knowledge with our quiz!

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