The pandemic crisis has weakened many companies, but it has also catalyzed new ways of doing things, new visions of doing business, and new digital opportunities. By showing resilience, French companies have managed to restructure themselves, notably thanks to Artificial Intelligence. As a leader in business information, Ellisphere takes a look at these new challenges inherent in our constantly evolving ecosystem.

 

Exit from the crisis: restructuring for a better rebound

The Covid-19 wave has shaken our entire economy, leaving many companies on the shore. Those that have survived find themselves in a complex situation: reorganizing to move forward in a sustainable way. To emerge stronger, companies have no choice but to return to their fundamentals: bring in cash and pay suppliers.

It's time to take stock of their ability to bounce back and regain confidence.

The first act of this observation is based on the need to integrate business-to-business credit into the overall management of the company. This type of credit remains the reference for the financing of French companies in B2B with 670 billion euros committed each year. The problem in times of crisis is the lack of transparency on these financing issues. A sort of "culture of secrecy" makes information about third parties less visible. More than ever, companies must rely on solutions that rely on qualified data. This is the only way to satisfy the need for clarity about the solvency or sustainability of their business and financial partners.

 

CSR, the new driver of change

There has been a lot of talk about CSR in recent years, a more or less voluntary commitment which is part of new business practices. These issues of integrity, sustainable development, positive impact on society while remaining economically viable, are just as relevant in the post-crisis era.

CSR is no longer a pretext for positioning itself as a sustainable company, but a strategic issue, a tool for steering its overall performance. Still with a view to transparency, CSR tends to enhance the development of commercial business. Except that it is naturally less visible in SMEs and ETIs than in large groups. Evaluating the CSR of one's company, but also that of its partners, is crucial to pursue its economic reconquest. The actors involved in this social evolution have everything to gain: new market shares and the confidence of their partners.

 

Innovation at the heart of business issues

For Ellisphere, the transformation of companies inevitably involves the use of Artificial Intelligence. Today, sales and marketing teams are faced with a plethora of challenges every day: monitoring, prospecting, generating qualified leads, building loyalty and simplifying data management. And it is precisely this data that takes on its full meaning here. It is the key to understanding your audience and better anticipating your business. Implementing intuitive and digital solutions is a priority.

The figures show that in less than five years, sales and marketing solutions will grow by 70% worldwide. These predictive and automation tools for sales processes adapt to market fluctuations to enable professionals to gain sales efficiency. These solutions leverage Big Data, Artificial Intelligence and business expertise to generate more leads, thus increasing marketing and sales outreach.

 

Ellisphere, leader in business intelligence

As a long-standing player in B2B information, Ellisphere is committed to securing prospecting strategies and managing credit or purchasing risk, as well as to meeting compliance requirements. The Group is developing innovative solutions to better assist company managers and decision-makers in their decision-making.

Ellisphere's current market transformation is aimed at maximizing the simplification of business exchanges for better risk control. Health crisis or not, business leaders need to know their third parties in B2B at every stage of the commercial journey, both financially (solvency or sustainability) and extra-financially (compliance or CSR). Digital tools are the new decision-makers and the best indicators of sustainable performance. Ellisphere cultivates this credo to protect today's decision-makers from tomorrow's failures.