Marketing & sales

The contribution of data to marketing professionals or a happy marriage

Leverage marketing data to boost the performance of your B2B actions. Faced with complex decision ecosystems and varied customer profiles, the use of internal and external data enables you to better understand the market,optimize customer relations andidentify new business opportunities.

Quality data, integrated into your CRM or ERP tools, facilitates segmentation, targeting and the triggering of personalized campaigns. Guided by data, your marketing teams strengthen customer loyalty and contribute to sustainable sales growth.

Data, a major challenge for B2B companies

Data is a strategic lever for B2B companies. Whether CRM, ERP or marketing automation tools, their effectiveness depends on reliable, up-to-date information. Optimal data management facilitates decision-making, enhances the customer experience and feeds business intelligence.

Data recency is essential: a regularly updated database retains all its value. To guarantee data quality, we recommend starting with a healthy database, cleaning it regularly, enriching the information and defining strategic fields, with the possible support of an external service provider.

Would you like to benefit from Ellisphere's expertise?

To find out more about the vigilance score, contact us today. Our experts will answer all your questions.

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In accordance with the French Data Protection Act of January 6, 1978, as amended, you have the right to access, rectify, oppose, limit, withdraw your consent (if given), erase your data for legitimate reasons, and have your data ported. To exercise this right, please contact us by post at Ellisphere's head office at the following address: Tour Franklin - 100-101 Terrasse Boieldieu - 92042 Paris La Défense Cedex, or by e-mail at hotline@ellisphere.com. You may also lodge a complaint with the CNIL. For further information, please refer to our data protection policy.