The Ellisphere data marketing team was present at the 2021 edition of the BtoB Summit. A look back at a key data marketing event.
With more than 3,000 participants, 40 business cases, 7 round tables, 6 master classes and 5 keynotes, the BtoB Summit is a 100% face-to-face event to learn and connect with the BtoB marketing and sales community.
For this 2021 edition, the appointment was given to the Parc des Princes for a day dedicated to data marketing.
Throughout the day, our team was present to discuss our data marketing solutions. On the program: presentation of our applications Ellisphere Connect applications for CRM (Salesforce and Microsoft Dynamics 365).
During the afternoon, Ellisphere also presented a Business Case to 137 participants: "How Data revolutionizes the use of CRM and strengthens sales and marketing efficiency" co-hosted by Nicolas VacheretEllisphere Pre-Sales Engineer, and Franck IssartelCRM Consultant at Capgemini.
During this intervention at the BtoB Summit, they came back on the central role of data in the digital transformation process. The speakers also discussed the lessons learned and best practices for our client.
