Generative artificial intelligence, a powerful engine for your CRM
What are the concrete benefits of generative AI and...
What is data governance and how can it be implemented?
Data governance in the enterprise is based on three...
The global data marketing market is still going strong
At the start of 2024, we invite you to take a...
Interview with Dominique Chabert, Head of Customer Experience Data Division
Expert testimony from Dominique Chabert, Head of...
What kind of monitoring for business and marketing professionals in 2022?
The setting up of a watch has several objectives in BtoB,...