Ellisphere X Sparklane: a strategic acquisition

Ellisphere is a long-standing player in B2B information, with a strong data culture that provides online information on more than 225 million companies worldwide. For its part, Sparklane is a major player in B2B software publishing, developing innovative sales and marketing information solutions.

With this acquisition, Ellisphere consolidates its position in the marketing solutions market, one of its three strategic business verticals. This transaction opens up great opportunities for growth and innovation in a rapidly changing market.

A high value-added service offer

With the support of a real industrial project, Ellisphere aims to create a 360° value chain covering all the challenges facing marketing and sales departments: monitoring, prospecting and generating qualified leads to increase conversion, building loyalty through better customer knowledge, and more generally simplifying data management in CRM/DMP systems.

In response to the new expectations of professionals, the group thus created combines Big Data, Artificial Intelligence and the business expertise of the teams of both entities. With predictive models and innovative information processing, whatever the source, the group offers unique solutions for automatic detection of prospects, weak signals, or prediction of customer events... A new range of services for the advent of augmented marketing and sales!

"I was seduced by Sparklane's ability to innovate by combining Artificial Intelligence and the practicality of a platform that has proven itself to demanding users. I am certain that the Ellisphere group, which is thus strengthening the range of its solutions for marketing and sales departments, will consolidate its leadership position in a fast-growing market."

- Valérie Attia, President of Ellisphere

What is Sparklane?

Sparklane is a major player in B2B software publishing, specializing in sales and marketing information. Thanks to unique artificial intelligence technologies, Sparklane makes it possible to predict who your next customers will be and guides sales representatives in their sales actions.

Sales representatives are alerted in real time as soon as business signals related to their customers' news appear and benefit from a database of over 10 million contacts to engage in a personalized and winning relationship.

Created in 2009, Sparklane has attracted more than 150 customers in France and Europe and has 30 employees based in Nantes and Paris, including 20 R&D engineers.