The creation of the new ES Connect is the result of the external growth achieved in April 2021 by ARTEMIS, Ellisphere's parent company, with the acquisition of Infotrade, publisher of Sparklane solutions. It illustrates the synergies between the two companies. They have combined their DNA by bringing together a team of multidisciplinary experts in B2B data, dedicated to marketing and sales issues.
By launching ES Connect, Ellisphere and Sparklane bring an innovative CRM solution, intended for users of the MD 365 CRM environment. A new CRM application offering companies an answer to their recurring challenges in terms of B2B data management and lead generation.
"It is the meeting of the best of both worlds: Ellisphere's historical B2B database and Sparklane's lead prediction solution.We wanted to develop an application whose objective is to be a leader in its field, in order to allow B2B professionals to optimize their internal processes and improve the performance of their marketing actions, particularly the detection of relevant targets," explains Romain BOLDI - Data Marketing Solutions Manager at ELLISPHERE.
By integrating Smart Data and Smart Prediction into their strategy, Sales and Marketing Departments can optimize their internal processes. The new ES Connect application addresses two major challenges that they are regularly confronted with.
The improvement of the management of the quality of their data (reliability, updating, enrichment) on the one hand and the optimization of their prospecting on the other hand.
Today, many B2B companies centralize their customer and prospect information in CRM and streamline their processes. The only requirement for success is that the CRM data must be reliable and up-to-date. Unfortunately, this is not always the case.
According to a 2021 Gartner study, professionals say that only 23% of the data entered into the CRM is of good quality. This is a waste of time for marketing and sales teams, not to mention a certain amount of frustration. Indeed, their performance depends on the quality of their data. As such, prospecting is intrinsically linked to the quality of the data recorded in their CRM.
This is a compelling finding, demonstrating that the majority of companies (77%) still have plenty of room to improve the quality and reliability of data in their CRM.
DESCRIPTIVE
ES Connect is a B2B data management and lead generation application for users of the Microsoft Dynamics CRM environment. It combines the best of the Ellisphere & Sparklane experiences by optimizing contact data and providing highly qualified leads.
Its advantages
- Maximize team efficiency throughprocess automation and integration of relevantand contextualizeddata
- Modernize and streamline B2B account creation and credit management processes
- Securing and making reliable B2B data
- Clarify the vision of the groups and the links between B2B accounts
- Simplify installation with a plug and play solution
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