ANALYTICS: a tailor-made data-driven solution

The approach involved structured support, based on listening to business needs and making intelligent use of data:

• Scoping workshop to define the scope of action and validate the methodology.
• Development on Qlik Sense, including data modeling and cartographic interface.
• Real-life POC, tested on a representative sample.
• In-house data cleansing and enrichment usingEllisphere's proprietary resources.
• Cross-referencing with external databases, in particular for company solvency.
• Testing with sales teams to validate ease of use.
• Commissioning and continuous improvement, directly linked to feedback from the field.

All orchestrated by a multidisciplinary team of data experts, BI consultants and customer experience specialists.

Concrete results in the field

Within the first few weeks of use, the benefits were clear to see:

• Time-saving thanks to fluid navigation and autonomous use
• Better-informed decisions based on reliable data
• Improved penetration rate in high-potential areas
• Immediate return on investment, far superior to the traditional purchase of prospecting files

"I like to show it around. It only takes three clicks to prove how fun and interesting the software is. For us, it's a real asset." - Christophe Bailet, Chief Financial Officer, FIC Group

Interactive mapping now makes it possible to identify in just a few clicks which markets to develop, which types of company to target, and which pockets of commercial value to exploit.

A long-term partnership

The project does not stop with the initial deployment. FIC and Ellisphere are continuing their collaboration in two major areas:

• Functional developments: integration of new filters, automation of sales processes, refinement of targeting criteria
• Skills enhancement: targeted training for sales and marketing managers, aimed at refining their understanding of growth signals

Regular monitoring is carried out to guarantee the tool's ongoing performance over time.