ELLISPHERE unveils Connect for HubSpot, a new SaaS application integrated with HubSpot CRM, dedicated to enriching, automatically updating, and continuously monitoring B2B data. With a unique database of over 12 million active companies in France and 10 million qualified professional contacts, this solution provides organizations with an unprecedented level of reliability and depth of data to drive their marketing, sales, financial, and data activities.
B2B data: a strategic lever that remains underutilized
In France, B2B data is still underutilized by companies: only 20% of them fully exploit their data capital. Added to this is a strong mistrust of the reliability and completeness of the information available: more than half of the companies surveyed by HubSpot say they doubt the quality of their data.
Connect for HubSpot was designed specifically to address these challenges: offering an enhanced, reliable, continuously updated, and trustworthy CRM system that serves as a true operational foundation for sales and marketing performance.
We discuss it with the Marketing & Sales team
Beyond its features, we wanted to know how Connect for HubSpot fits into the current challenges faced by marketing and sales teams.
What are the main difficulties encountered by marketing and sales teams in the field when using their CRM and B2B data?
The main difficulties? It's primarily a question of data quality. In B2B, data degrades very quickly. The result: campaigns that miss the mark, impossible segmentation, difficulties in reaching the right contact person, and salespeople who lose confidence in CRM. This loss of reliability does not encourage the adoption of CRM and wastes time. Without reliable data, it is very difficult to prioritize the right accounts and align marketing and sales.
How does automatic data enrichment in HubSpot actually change the way you prospect and prioritize accounts?
Automatic enrichment corrects the problems mentioned above by continuously updating key information (size, sector, contacts). In concrete terms, this allows:
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- To keep the base clean.
- Segment intelligently
- Prioritize high-potential accounts using scores based on reliable data.
- Save time and restore confidence in CRM, which promotes adoption.
In summary, we are moving from "blind" prospecting to a more effective and personalized data-driven approach.
What role does Connect for HubSpot play in ELLISPHERE's marketing and sales strategy?
CONNECT stands out as the flagship offering in our catalog, regardless of the CRM used. With over 8,000 users, it is the most widely deployed marketing and sales solution among our customers. This is not surprising: most companies use a CRM system. Without reliable data, these CRM systems are underutilized or even counterproductive. For any B2B company, data quality is a crucial issue to consider alongside a CRM project. The two go hand in hand.
The integration of CONNECT for HubSpot is a key step in meeting this need. HubSpot has established itself as a major leader in the CRM market, with annual growth of 30% and a strategy focused on inbound marketing. CONNECT for HubSpot allows marketing and sales teams to work with confidence and improve their performance. The solution guarantees reliable and up-to-date data, which is essential for optimizing CRM use.
How do you see the B2B data, CRM, and AI market evolving in the coming years?
These markets are constantly evolving, and AI is accelerating this dynamic. Marketing and sales teams, seeking to improve their performance, need reliable tools for quick decisions. Trust in their CRM and data quality are essential. AI agents integrated into CRMs, supported by reliable data, serve as assistants, freeing teams from time-consuming tasks so they can focus on customer relationships.
The growing adoption of AI in CRM systems is driving advanced personalization and the automation of repetitive tasks. Analyzing increasing volumes of data will provide valuable insights and predict market trends, offering a competitive advantage. Data quality will remain crucial, as it determines the relevance of analyses and marketing and sales actions.
In summary, the future of the B2B data, CRM, and AI market depends on synergy between advanced technologies and high-quality data, enabling the creation of increasingly effective and personalized strategies.
Unmatched data depth for business teams
Connect for HubSpot automatically enriches company and contact records in France with over 200 specialized attributes:
- legal and financial information
- solvency and risk scores
- capital links
- business signals
- qualified professional contacts
The platform thus helps to:
- identify new business opportunities
- Prioritize prospects using credit scores
- standardize data around a single repository
- make customer and prospect databases more reliable
- secure prospecting and customer relations
More than 8 million events are monitored each year, enabling real-time monitoring and increased responsiveness to changes in businesses and markets.
Beyond native HubSpot enrichment
While HubSpot's native enrichment is limited to around 40 attributes and offers varying levels of data depth depending on the country, Connect for HubSpot goes much further.
- over 200 specialized attributes
- detailed financial indicators
- continuous legal and financial monitoring
- daily update
- data quality traceability
This is the first French B2B enrichment offering that is fully integrated with HubSpot and based on reliable and comprehensive local data.
A robust foundation for deploying artificial intelligence
The performance of AI agents and automation tools depends directly on the quality of the underlying data. Connect for HubSpot automates data entry and enrichment, ensuring a structured and reliable repository that is conducive to:
- improvement of scoring models
- advanced customization of marketing campaigns
- optimization of commercial prioritization
- the implementation of effective and relevant AI agents
Already measurable user benefits
The testimony of PICOTY, a major player in the energy sector, illustrates the operational gains achieved:
"Integrating credit scores into our CRM system has enabled us to increase our marketing efficiency and commercial responsiveness—saving 2 to 3 days per month in the signing cycle."
Simple, fast, and GDPR-compliant integration
Connect for HubSpot is now available for all HubSpot levels starting with the Starter version. Deployment takes 1 to 3 months, with expert support. Completely native, the solution can be installed in just a few clicks and is fully GDPR compliant.
With Connect for HubSpot, ELLISPHERE offers a unique solution on the French market: a truly enriched CRM, powered by reliable, local data that is continuously updated. It is a decisive lever for improving marketing and sales performance, securing financial decisions, and effectively deploying artificial intelligence in the enterprise.
FAQ
Learn everything about Connect for HubSpot
Connect for HubSpot is the first French B2B enrichment solution that is 100% native to HubSpot CRM.
It automates the reliability, updating, and monitoring of company and contact data, for a CRM that is finally usable, reliable, and ready for AI.
Frequently asked questions
Connect for HubSpot is a native B2B enrichment SaaS solution that automates the updating, monitoring, and reliability of data in HubSpot.
Enrichment improves segmentation, account prioritization, campaign personalization, and sales performance.
Connect offers more than 200 specialized attributes, continuous monitoring, detailed financial data, and reliable French data.
Yes, Connect for HubSpot is 100% compliant with the European regulatory framework.
AI depends directly on the quality of its data. Reliable data guarantees relevant predictions and effective automation.
