In this "Perfect Match" segment of the show "Ça va connecter," Jean-Daniel Ruegger of Ellisphere and Hocine Ghezal of GEG Développement illustrate how, at a time when data has become a strategic asset, economic intelligence can transform commercial performance and risk management in the energy sector.
With 130 years of expertise, ELLISPHERE transforms raw information into strategic intelligence by combining innovation, global multi-criteria data, proprietary predictive scores, human expertise, and ethical standards. It gives organizations a clear and reliable view of their partners to secure their decisions and strengthen their commercial performance.
"Identifying relevant data enables our customers to make informed decisions and improve their performance in the long term," explainsJean-Daniel Ruegger, Director of Business Line Marketing & Sales at ELLISPHERE.
You can find the entire conversation in our program "Ça va connecter" (It's going to connect):
Get to know your customers better to better manage your strategy
The GEG Group, and more specifically its energy supplier, relies on Ellisphere's solutions to refine its customer knowledge and enhance the effectiveness of its sales activities.
"Data is at the heart of our model. The first level of analysis concerns our customers' consumption. Next comes the quality of customer knowledge: having reliable, clean, and actionable information in our information system is essential for correctly targeting our sales efforts," emphasizesHocine Ghezal, Head of the B2B department at the energy supplier and Managing Director of the subsidiary GEG Developpement, which aims to develop the portfolio of business customers throughout France.
This approach enables the company to identify opportunities more accurately, target the right market segments, and improve the relevance of its marketing campaigns. Among its references, the Grenoble-based energy supplier counts several major names in French heritage.
The benefits are tangible:
✔ Cleaned and reliable data
✔ More detailed analysis of the customer portfolio
✔ More effective marketing campaigns
✔ Significant reduction in risk exposure
"The return on investment was noticeable from the very first year. The analysis and scoring tools enabled us to significantly reduce our risk exposure, with estimated gains of nearly 30%,"he concludes.
In this "Perfect Match" segment of the show "Ça va connecter," Jean-Daniel Ruegger of Ellisphere and Hocine Ghezal of GEG Développement illustrate how, at a time when data has become a strategic asset, economic intelligence can transform commercial performance and risk management in the energy sector.
With 130 years of expertise, ELLISPHERE transforms raw information into strategic intelligence by combining innovation, global multi-criteria data, proprietary predictive scores, human expertise, and ethical standards. It gives organizations a clear and reliable view of their partners to secure their decisions and strengthen their commercial performance.
"Identifying relevant data enables our customers to make informed decisions and improve their performance in the long term," explainsJean-Daniel Ruegger, Director of Business Line Marketing & Sales at ELLISPHERE.
You can find the entire conversation in our program "Ça va connecter" (It's going to connect):
Get to know your customers better to better manage your strategy
The GEG Group, and more specifically its energy supplier, relies on Ellisphere's solutions to refine its customer knowledge and enhance the effectiveness of its sales activities.
"Data is at the heart of our model. The first level of analysis concerns our customers' consumption. Next comes the quality of customer knowledge: having reliable, clean, and actionable information in our information system is essential for correctly targeting our sales efforts," emphasizesHocine Ghezal, Head of the B2B department at the energy supplier and Managing Director of the subsidiary GEG Developpement, which aims to develop the portfolio of business customers throughout France.
This approach enables the company to identify opportunities more accurately, target the right market segments, and improve the relevance of its marketing campaigns. Among its references, the Grenoble-based energy supplier counts several major names in French heritage.
The benefits are tangible:
✔ Cleaned and reliable data
✔ More detailed analysis of the customer portfolio
✔ More effective marketing campaigns
✔ Significant reduction in risk exposure
"The return on investment was noticeable from the very first year. The analysis and scoring tools enabled us to significantly reduce our risk exposure, with estimated gains of nearly 30%,"he concludes.
