Hello Dominique, what role does the DMS data center play within Ellisphere?
The Data Quality division is positioned in two ways within Ellisphere.
First and foremost, he or she will support and advise Ellisphere sales representatives and their prospects/customers directly on our Data Quality solutions (enrichment, cleansing, consolidation), lead generation (qualified files, monitoring), etc., adapted to the customer's needs and challenges.
Its second role is to provide services, i.e. to produce the expected solutions and deliver them to our customers.
In Data Quality, for example, we begin by auditing the database entrusted to us by the prospect/customer, in order to estimate the potential for reconciliation (and data enrichment) according to the data entrusted to us (quality), and to issue a quotation and processing recommendations.
In Data Quality, once the addresses have been rectified and standardized, they are deduplicated and reconciled automatically (or even manually), before being enriched with the additional data requested by the customer.
What are the division's challenges within Ellisphere?
At Ellisphere, we have defined three key challenges:
- Contribute to the development of sales of our solutions.
- Contribute to sales and customer training on our data marketing solutions.
- Continuously upgrade the skills of the data team, both on the technical and business sides.
What are the main expectations of Ellisphere's prospects and customers?
We have identified four main expectations:
- The support and expertise of our data team.
- For customers/prospects who export (mainly to Europe): the international dimension of Ellisphere's offering with the BigNet network.
- Ellisphere is renowned for its comprehensive, multi-source repository, with a good depth of history (including companies that have been out of business for decades) to clean up databases of heterogeneous quality and create a single repository.
- Enrichment of third-party data (of the customer's choice) from Ellisphere's repositories and those of our international partners: identity, VAT, workforce, assets/assets, managers, solvency, balance sheet items, capital links (head of group, etc.), etc., and increasingly, from open data (e.g. SIV, RGE, etc.).
Do you see any specific data requirements between large groups, SMEs and small businesses?
Large groups (such as banks and insurance companies) will often focus on the company (Siren) and the enrichment of data on solvency, key figures, payment behavior and capital links. These customers are mature in terms of their data and their technical environment, they know what they want, and are committed to a long-term relationship.
For SMEs, the focus will be more on site information (Siret), and on the company's vision, with enriched data such as management, workforce and Naf.
When it comes to updating Data Quality processes, the former aspire to an update several times a year; while the latter are more inclined towards one-shot data cleaning & enrichment, sometimes followed by an internal update process and monitoring.
Another marker is company size, which can determine whether a CRM, DMP or ERP project is underway or not.
In fact, data cleaning & enrichment is the systematic preliminary step in the implementation process (detection of failures and duplicates, matching, enrichment, then integration of the database (customers, prospects or suppliers...). On an ongoing basis, the customer creates new accounts by first searching our database for key information, then repatriating the accounts. Finally, the customer's database is continuously fed with updates from our Ellisphere database (or from international partner databases).
How do you see the business and its market evolving?
The Data Quality market has been growing rapidly for over 10 years; if we take just two examples, digitalization and the installation of new tools such as CRM, DMS and ERP. Companies inevitably need to use Data Quality processes.
We are also moving towards expert, consultancy support to meet increasingly complex needs and challenges, combining technical and data-related skills, with strong relationships maintained with customers from start to finish, throughout the entire life cycle.
What resources are already in place in your division?
Our department is committed to the continuous improvement of our production tools and processes. For example, we have upgraded our Data Quality tools, both in France and internationally, in order to offer our customers a harmonized global offering and to meet customers' needs for customization according to the content and purpose of their databases. We have begun to communicate and train our sales staff on this overhaul of our offering, and will shortly be pursuing an external communication plan in 2024.
