A group committed to modernizing its customer relations
A major player in the energy sector, the Picoty group has taken a new step in its digital transformation by choosing to rely on Ellisphere's CONNECT and TARGET solutions.
Objective: centralize, make reliable and enhance the value of customer data within the CRM to gain greater autonomy and commercial responsiveness.
Historically, the Group worked with manual databases or internal CRMs, where customer data was incomplete, heterogeneous and difficult to exploit. Each subsidiary managed its own information, resulting in duplication and a lack of global visibility.
As a result, a subsidiary would sometimes prospect a company that was already a customer elsewhere in the group - a real risk to commercial credibility.
Qualifying prospects also required a lot of back-and-forth with the legal department, slowing down actions in the field - a situation that CONNECT and TARGET solutions are now helping to simplify.
About Picoty
Picoty, a century-old family business based in La Souterraine (Creuse), is the French representative of the AVIA brand.
Historically a specialist in the distribution of petroleum products, over the decades the group has diversified into new energies: IRVE recharging stations, solar energy(Picoty Solaire), wood energy...
Today, Picoty boasts :
- 25 subsidiaries
- 1200 employees
- 60 CRM users
- A network of 300 AVIA service stations across France
Picoty is continuing its digital transformation to better serve consumers, professionals and local authorities, with an innovative, local approach.
The challenge: make data more reliable to streamline the sales cycle
To meet these challenges, Picoty first deployed ELLIPRO, Ellisphere's Risk Management solution, to access reliable legal and financial data.
The system was then enhanced with two complementary Marketing & Sales-oriented tools:
CONNECT for HubSpot: automatic enrichment of customer and prospect files in the CRM, so data is always up to date.
TARGET: generate prospecting files and feed them directly into your CRM or marketing automation tool.
The aim: to give marketing and sales teams total autonomy in qualifying and targeting potential companies.
A more responsive and intelligent CRM
The integration of Ellisphere's solvency score into HubSpot's CRM is a real lever for sales efficiency.
Teams now benefit from reliable, directly usable indicators to speed up decision-making.
"Integrating the credit score, alongside other indicators, into our CRM enables us to gain in marketing efficiency and sales responsiveness - 2 to 3 days per month in the signature cycle. The reliability of the data supplied by Ellisphere is a guarantee of trust that strengthens our relationship over the long term."François Couleaud - Webmarketing Manager
Tangible benefits for teams
As soon as Ellisphere's solutions were implemented, the benefits were felt in the field:
- +2 to 3 days saved per month in the signature cycle thanks to directly usable data.
- A unified vision: enriched information is shared between all Group entities.
- Less duplication, more consistency, thanks to a common, reliable CRM database.
- Greater autonomy for marketing and sales teams in managing and targeting their base.
Why Picoty trusts Ellisphere
- A long-standing partner for over 10 years, recognized for the reliability of its data.
- Native integration with HubSpot, ensuring ease of use for all teams.
- A solvency score seen as a key indicator for securing sales decisions.
- Cross-functional expertise, covering marketing, legal and commercial needs.
What if your CRM became your best source of sales intelligence?
Like Picoty, centralize your customer information and make it more reliable with CONNECT solutions for HubSpot and TARGET.
In accordance with the French Data Protection Act of January 6, 1978, as amended, you have the right to access, rectify, oppose, limit, withdraw your consent (if given), erase your data for legitimate reasons, and have your data ported. To exercise this right, please contact us by post at Ellisphere's head office at the following address: Tour Franklin - 100-101 Terrasse Boieldieu - 92042 Paris La Défense Cedex, or by e-mail at hotline@ellisphere.com. You may also lodge a complaint with the CNIL. For further information, please refer to our data protection policy.
