Podcast: what trends will marketing and sales managers face in 2022?
For this second episode of season 2 of the Ellisphere podcast, we had the opportunity to discuss the major marketing issues of 2022. To accompany us in this discussion, we were accompanied by Yann Gourvennec, CEO and founder of the digital marketing agency, Visionary Marketing.
On the program
A look back at our guest's career path
What trends for B2B marketing in 2022?
- Customer experience, a priority for companies in 2022
- Content marketing at the center of attention
- Focus on the phenomenon of "influence
What are the trends for sales in 2022?
- Prospecting strategies geared to customer needs
- Loyalty, a major challenge in 2022
- Links to be developed between marketing professionals and sales forces
Conclusion
What is the Ellisphere podcast?
Every month, meet Ellisphere experts and our guests for a discussion about the economic life of companies. Customer/supplier risk management, compliance, data marketing... Discover our view on the life of companies.
