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Data governance in B2B: a strategic challenge
B2B companies are facing a changing environment...
April 19, 2023
B2B emailing in 2023: Best practices
Newsletter, prospecting email, thank you email,...
July 1, 2022
What kind of monitoring for business and marketing professionals in 2022?
The setting up of a watch has several objectives in BtoB,...
May 24, 2022
Third party knowledge in B2B: weak signals, what are we talking about?
What is a weak signal? What is it used for? In...