open data

Open-Data: threat of sanctions against EU countries

The European Commission (EC) is calling on 19 member states to take action to...


Data marketing transformation b2b

Data marketing in the post-covid era: transformation of B2B businesses

Faced with the rise of Big Data and the growing offer...


b2b intelligence data marketing

B2B marketing is intelligence-proof

What new concepts does this evolution of data generate?


CRM telework

CRM at the heart of new work organizations

The health crisis has caused us to rethink the way we do business...


CRM issues

CRM: "Previously we talked about functionality now we talk about process."

Nicolas Vacheret, Head of publisher partnerships...


Ellisphere acquires Sparklane

Ellisphere has acquired Sparklane. With this...


data marketing trends 2021

What trends for data marketing in 2021?

Beyond the health crisis we are going through, the...


data

"The ability to evolve to a data-driven world will be linked to the agility of structures."

The data takes a dominant place in our lives and in the...