February 18, 2025
Data governance in B2B: a strategic challenge
B2B companies are facing a changing environment...
January 8, 2025
5 essential KPIs for a successful 2025 marketing strategy
In 2025, a data-driven marketing strategy will be...
July 1, 2022
What kind of monitoring for business and marketing professionals in 2022?
The setting up of a watch has several objectives in BtoB,...
June 20, 2022
How should companies integrate new risks?
In a constantly changing world impacted by various factors, the...
November 29, 2021
Managing new risks, a strategic imperative for companies
The Covid 19 pandemic has highlighted new...
October 21, 2021
Customer Relations, an asset in times of crisis
The health and economic crisis caused by Covid-19...
September 6, 2021
CSR: companies driving societal change
CSR - Corporate Social Responsibility - is a new approach to...
May 4, 2021
CRM: "Previously we talked about functionality now we talk about process."
Nicolas Vacheret, Head of publisher partnerships...